Parquesoft - A Unique Social Entrepreneurship Initiative

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Case Details:

Case Code : LDEN065
Case Length : 15 Pages
Period : 1999-2009
Pub Date : 2009
Teaching Note : Available
Organization : ParqueSoft
Industry : IT
Countries : Colombia

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

ParqueSoft was founded in December 1999, in Cali, Colombia. The company acted as an incubator to support entrepreneurs from underprivileged communities of Colombia. ParqueSoft was a cluster of several very small enterprises (VSE) founded by entrepreneurs...

Parquesoft's Business Model

ParqueSoft did not advertise in the media to attract entrepreneurs. Young people approached the company after they came to know about it through those people who already knew about ParqueSoft's business model. Awareness about the business model was spread through word of mouth...

The Strategy

ParqueSoft's business strategy was based on five macro-objectives that supported its business and research and development. These macro-objectives included providing infrastructure for business development and support; developing the best people in the industry; becoming more innovative, reliable, and competitive for the market; developing financial strength and supporting enterprise development...

The Road Ahead

According to analysts, ParqueSoft's business model was unique. The company promoted the development of innovative products by encouraging youth from the most marginalized communities of Colombia...

Exhibits

Exhibit I: A Note on Colombian Economy
Exhibit II: Services and Solutions Developed at ParqueSoft
Exhibit III: ParqueSoft's Philosophy - Ten Commandments
Exhibit IV: Strategic Alliances of ParqueSoft


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